Jeff Gustafson grew up on the shores of Lake of the Woods in Northern Ontario. He fished his first bass tournament, the Kenora Bass International, with his dad at ten years old and operated his first guide trip at 14. He has a degree from the University of Manitoba but has worked within the fishing community since a teenager as a tournament competitor, guide, outdoor writer/photographer and as a fishing promoter. He fished six season on the FLW Tour before jumping over the the Bassmaster Elite Series in 2019. He has qualified for the Bassmaster Classic each season on the Elite Series and earned a win in 2012 on the Tennessee River in Knoxville, TN.